Mitchell Convention & Visitors Bureau Debuts Community App

Mitchell Convention & Visitors Bureau, Chamber of Commerce, and Development Corporation Debuts Community App

MITCHELL, SD (October 17, 2016) – The answer is just a tap away.

Download today on the Apple App Store or Google Play

With the debut of the new Mitchell Community smartphone app, that’s the message the Mitchell Convention & Visitors Bureau has for visitors and residents seeking information about the Mitchell community.

The free app, titled “Mitchell SD – Find Your Palace,” is available for both Android and Apple mobile devices. It is designed as a one-stop resource for travelers, hunters, conference attendees, students, and residents, offering information on events, businesses, restaurants, hotels and campgrounds, maps, news, and jobs.

Additionally, the app also includes suggested itineraries for various lengths of stay, from “If I had a day” to “Active Lifestyle” recommendations.

“We want it to be easy for visitors to find what they’re looking for in Mitchell, and a smartphone app literally puts that information in their pocket,” says Katie Knutson, Director of the Mitchell Convention and Visitors Bureau. “But we also recognize that residents want easy access to this information, too. So we designed it with both audiences in mind.”

App users can tag certain businesses or events as ‘favorites,’ allowing them more direct access to information about each one. Users will also be able to opt-in to notifications about events, promotions, and reminders.

“Since the CVB is really the hub for information about things to do and places to go, we wanted to make it easier for people to find answers to the questions we get all the time, like ‘What’s going on this weekend?’” Knutson says. “Now those answers are right on your phone. And visitors, who may download it for maps and hotels, will get a more robust view of the community as well.”

To make the app as comprehensive as possible, the Convention and Visitors Bureau partnered with the Mitchell Area Chamber of Commerce and the Mitchell Area Development Corporation’s workforce division. The partnership, Knutson says, was essential to making the app useful for more than just visitors. “We’re very proud that this is a community app – community businesses, community information, community-focused,” she says.

Jacki Miskimins, Regional Workforce Coordinator with MADC, agrees. “Integrating the job listings from directly onto the app gives people one more way to access the jobs available in our area,” she says. “It breaks down the job search barrier, and literally puts hundreds of jobs right in your pocket. And it’s all seamless. From a user’s perspective, it’s incredibly easy to navigate.”

The Mitchell Area Chamber of Commerce also contributed to the app, connecting business information and events into the app’s database. Sonya Moller, Director of the Chamber, says “It’s uncommon for a community of this population to have all of the amenities and options that we have in Mitchell. This app is a way to unite all of the unique and surprising elements of our community, in an easy-to-use app that residents and visitors can both enjoy.”

Ultimately, Knutson says, the partnership and comprehensive community information is what makes the app so useful for users.

“Mitchell has a lot going on, and we wanted to capture all of that in a smartphone app. So now people have the knowledge they need to have a great time in Mitchell – to find their own palace, if you will – no matter how long they’re here,” Knutson says.

“It’s all just a tap away.”