The Mitchell Convention & Visitors Bureau today announced several activities happening in town to celebrate the travel and tourism industry and the economic and social contributions it brings to Mitchell.
“Our visitors and the city-wide hospitality team really appreciate all that the community does for tourism, and National Travel & Tourism Week is a perfect reminder to celebrate that,” says Jacki Miskimins, Director of the Mitchell Convention & Visitors Bureau. National Travel & Tourism Week runs from May 3 – 11 this year.
During National Travel & Tourism Week, the newly revamped Community & Visitor Guide will be distributed to local and regional residents. The annual guide was redesigned this year in a more user-friendly, magazine-style format, according to Miskimins. “With the new design, we hope to renew pride in the community – and, of course, spread the word about our great city! There are amazing gems right in front of us, and we wanted to remind our region of all that Mitchell has to offer.”
The CVB is also hosting two contests via social media: a photo challenge on Instagram and a reverse scavenger hunt on their Facebook page. “We had a lot of fun with our reverse scavenger hunt last year, and definitely wanted to bring it back. But we also want to give the community a chance to show off what they love about Mitchell, so we’re bringing in the photo challenge as well.” Instagram users can play by taking pictures in town and posting them to the social sharing site tagged with #MitchellSD and @VisitMitchell.
“Anyone can participate in the photo challenge. The more pictures you post, the better your chances of winning!” Miskimins explains. A new winner will be drawn from each day’s entries. A list of photo challenge subjects follows.
|Photo Challenge Subjects:|
Tag pictures with #mitchellsd and @VisitMitchell to enter!
Additionally, a free community tour will be provided on Friday, May 9. This tour will begin at 1:00 p.m. at the Visitor Information Center, and will feature fun facts and trivia about tourism while visiting each of Mitchell’s attractions. The tour is free but participants must preregister by calling 996-6223.
To further encourage residents to visit these attractions, free admission will be offered May 9-11. By offering free admission, the CVB and attractions hope to increase awareness, appreciation, and word-of-mouth referrals to visiting friends and family members as well the Mitchell community.
Though it falls after the official conclusion of National Travel and Tourism Week, the Convention and Visitors Bureau also encourages community members to attend “The Exceptional Employee Seminar,” a talk by V.J. Smith to be held May 22 at 10:00 a.m. at the Highland Conference Center. This event is sponsored by the Chamber of Commerce, Convention & Visitors Bureau, South Dakota Department of Tourism, and Trail King Industries. Cost is $10 per person; interested participants should contact the Chamber of Commerce at 996-5567 to register.
“With tourism season about to kick off, it’s a great time of year to focus on the benefits tourism provides for our community. Mitchell welcomes hundreds of thousands of visitors every year, and we want to celebrate all that our great city does for each and every one,” said Miskimins.
The first full week of May is annually recognized as National Travel and Tourism Week (NTTW), a tradition first celebrated in 1984. Localized events are presented in cities, states and travel businesses nationwide to champion the power of travel. It was established as National Tourism Week when the U.S. Congress passed a joint resolution in 1983 designating the week to be celebrated in May.
About Mitchell Convention & Visitors Bureau: The Mitchell Convention & Visitors Bureau markets and promotes the Mitchell area in order to attract leisure and group travelers, pheasant hunters, conferences, conventions, meetings, athletic and sporting events, and other related events to Mitchell. The CVB aims to provide positive and meaningful experiences that bring visitors back to Mitchell year after year while improving the quality of the life for Mitchell residents.
Jacki Miskimins, Director
Mitchell Convention & Visitors Bureau